Ask a 15 year old a question about how something works and surprisingly she will not “Google it”. She will go to YouTube and search there. Why? Because 15 year olds and under especially, but increasingly Millennials and all the rest of us are turning to video rather than text or text and images.
In business, it used to be all about your “web site”. Then it was about whether your website was “mobile enabled”. Then came “apps”. And now, it’s all about video. If you don’t have video you’re increasingly not even in the game.Read More